Creative City of HSE Art and Design School to Become a Meeting Point for Young Specialists and Customers
On March 27, the HSE Art and Design School organised a press breakfast. The meeting was focused on the creation of new strategies for the development of territorial branding in Moscow and other Russian cities. At the meeting, the participants discussed how to popularise creative industries today in order to create new interesting design projects in Russian regions and involve more specialists in this process, especially young and prospective ones.
HSE’s Projects for the City
Staff from the Design Laboratory (the design wing of the HSE School of Design) teamed up with design students to carry out an extensive study on the territorial branding of Moscow’s various districts. In addition, undergraduate and graduate students of HSE MIEM developed ‘smart systems’ for monitoring urban space and managing energy consumption and lighting systems. The projects were presented to Moscow Mayor Sergey Sobyanin during his most recent visit to the Higher School of Economics.